Supported ELiDA’s rebranding through refreshed communication approaches, visual storytelling direction, audience engagement strategies, and brand-centered public experiences.
Led and supported a range of advocacy, branding, storytelling, and public engagement initiatives for ELiDA, helping strengthen both the organization’s visibility and its connection with communities and audiences.
Key Impacts & highlights
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Led the conceptualization, creative direction, and facilitation of ELiDA’s exhibition presence at CSOs Week, transforming their booth into an immersive storytelling and engagement space featuring documentary screenings and branded advocacy materials.
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Developed and facilitated a national panel discussion during CSOs Week on Technology-Facilitated Gender-Based Violence (TFGBV) to foster dialogue on online violence, digital safety, and gender justice.
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Conceptualized and facilitated the organization’s 2025 16 Days of Activism closing event, designing an emotionally grounded space for solidarity and collective reflection around gender-based violence.
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Led field coordination, interviews, scripting, filming, and post-production of documentary impact stories across project sites in the Wollo area (Amhara Region), documenting stories of women’s leadership, girls’ education, and community resilience.